WEST PALM BEACH, FL - May 13, 2004 - Garden of Life, Inc. is introducing a revolutionary hygiene system called Clenzology that has been scientifically developed to improve basic cleansing regimens and promote better health and well being. The Clenzology™ Advanced Hygiene System is an important advance in personal hygiene because it goes beyond normal hand washing and face cleansing techniques to flush out germs that collect under the fingertips, around the eyes and in nasal passages where common cleansing techniques may not reach. With research showing the average person rubs their eyes, nose, or scratches their face up to 50 times a day and over 18,000 times a year, each time there is a potential risk of contracting germs, allergens and viruses.

"Proper hygiene is as essential to good health as diet and exercise," said Jordan Rubin, founder of Garden of Life, a four-year-old health and wellness company. "Over the years studies have shown that you can significantly reduce negative health conditions by cleansing your body of toxins, pollutants, and disease-causing germs and allergens."

Regular use of the Clenzology system promotes vibrant, clear skin, healthy teeth and gums as well as better overall health. For optimum results, it is recommended that consumers use the system once in the morning and again at night.

Available in health food stores and independent retailers at a suggested retail price of $49.95, the Clenzology Advanced Hygiene System includes:

• Clenzology Hand & Body Soap: Naturally formulated with no artificial scents or coloring. Enriched with essential oils, Vitamin E, honey, and glycerin.
• Clenzology AM & PM Facial Solutions: Thoroughly cleanses your entire face, including the mucus membranes around your eyes and in your nasal passages.
• Clenzology Tooth and Gum Solution: A pure, all-natural toothpaste alternative that maintains your mouth's natural ecology.
• Clenzology Ear Solution: Helps reduce wax buildup while thoroughly cleansing the ear canal.
• Clenzology All-Natural Sponge: Provides gentle cleansing of the face and body.

"Clenzology helps reduce stress on the immune system which bolsters the body's natural defense capabilities," said Jordan Rubin. "Once the overload is removed, the body can devote energy to managing other unhealthy conditions that may be present."

Garden of Life is a health and wellness company empowering millions of people to attain extraordinary health through a timeless, historical and scientifically-based approach. The company currently formulates, manufactures, and distributes more than 30 proprietary whole foods nutritional products. Garden of Life is redefining "healthy" by providing revolutionary products, education, and services. For more information about Garden of Life and its full line of products, visit www.gardenoflifeusa.com.

Jordan Rubin's The Makers Diet:
Clenzology Advanced Hygiene System Fact Sheet

• Over 95 percent of all germs on the hands are located under the fingernails, where normal hand washing fails to reach.
• Research shows most people will rub their eyes or nose, or scratch their face up to 50 times a day, over 18,000 times a year.
• An estimated 60 million days of school and 50 million days of work are lost annually because of the common cold.
• Germs can be transferred from inanimate surfaces to hands and vice-versa.
• Some germs can live on dry surfaces (such as toys) for several hours and moist surfaces (like bathroom sinks) for up to three days.
• The average kitchen dishcloth can contain 4 billion living germs.